A while ago I attended reunion of a company I had worked for from  from 1996 to 1999. A few of us decided to bring everyone together to reconnect and relive some good times. Everyone who attended had a blast. Tons of connections were made. Post event the LinkedIn invites flew.

So it got me thinking. [...]

Most companies have a corporate brand, so if they introduce an employer brand does this mean the company has two brands? That’s a question that comes up a lot for us. In fact because employer brands are initiated by Human Resources, Marketing (who are the brand keepers) often view the employer brand with suspicion believing it may compete or confuse the corporate brand. Here’s our take.