According to the 2011 Employer Branding Global Research study from Employer Brand International, there’s an increasing incidence of executives taking over responsibility for employer brand strategies. I say Halleluiah!  Why the exuberant outburst?  As brand strategists we’ve always struggled with the Employer Brand being the sole domain of Human Resources often disconnected from the corporate brand.  [...]

I got this email from Terasen Gas today…this is how they tell a paying customer about a major change they’ve undergone. No rationale, no detail, no assuring me that they’re still stable (except I could deduce that because they speak about how my future bills will appear). If this is how they’ve announced this to their revenue [...]

…. but not in a good way
Last week a leaked employee memo from Nokia CEO Stephen Elop’s (see full text here)  received world wide attention for being brutally honest. Mainly because Stephen admits that Nokia has been sucking for years. He talks about plummeting market share and brand recognition, poor leadership and lack of accountability. [...]