Outsidein Articles and Handouts (PDFs):

• Non Trivial Pursuit: Aggressive talent hund metholodofy includes improving employers’ image to recruiting quality candidates: Article from BC Tech 2009 published by BIV Magazines
• Keeping it Real: Authenticity is the Key to Employee Loyalty This article appeared in the Mar 07 edition of BC Business.
• Measurement and Business Case Tips
• Tapping your Most Valuable Network… Your Employees

Links We Recommend:

• Jiibe.com

Books We Recommend:

• The Employer Brand: Bringing the Best of Brand Management to People at Work, by Simon Barrow & Richard Mosely
• Brand from the Inside: Eight Essentials to Emotionally Connect your Employees to your Business, by Libby Sartain & Mark Schumann