Who’s Outsidein when the lights are on?

At Outsidein Communications we are brand communicators who connect and align what goes on inside your organization with what happens outside (because really, what happens inside powers what happens outside). We do this because we know that your reputation, indeed your revenue, is dependent on engaged and loyal staff and clients who are plugged in and stuck on you.

We help you identify and cultivate your employer brand personality, and communicate why you’re a great employer. We pay special attention to communicating your brand through your leaders.

We communicate to generate action and reaction. And we’ve been doing this successfully for 20 years so we know our stuff.

Here’s a bit about who we are and what we blog about.

Catherine Ducharme: I’ve started lying about how long I’ve been in communications because it’s giving away my age! Let’s just say I’ve been at this a while. I’m particularly passionate about the employee experience and internal communications because both are critical to business success. I think the secret to keeping and attracting great people is paying attention to the little things like being consistent, genuine, respectful and letting people in on the game plan. People are smart, they appreciate context and honesty. They want to contribute, grow and succeed and be appreciated for what they bring to the table. You get this right and you’ll have a team of people who’ll brag about where they work. That’s what I like to talk about.

Sharon Habib: I realize that “employer branding” is the latest buzz word, but I was actually doing this 20 years ago, only it wasn’t called that. At that time, I was helping companies make themselves look like good employers to stave off union action. I’m pleased to say that “employer branding” has evolved to a more noble cause – or at least it should have. But if you really want to know more about me and how come I have anything to say about employer branding, it’s this: Over my years of branding experience, I’ve learned a lot about what works and what doesn’t. I think the biggest lesson I’ve learned is that you just have to be authentic. You have to be who you say you are, and you have to be consistent about it. And it has to show in everything your company says and does.

Lisa Caswell: The truth is I haven’t worked in the employer brand arena for as long as my partners have - I’m not quite as old as Catherine.   I’ve had a pretty diverse career, and communication has always been at the centre of my work, and somewhat of an obsession for me. As a people champion I’m thrilled to say my work today in leadership communication helps others create great workplace experiences. When I was a corporate brand buyer for one of Canada’s leading hotel chains, ensuring the authentic consistent communication of their brand was my job. And my aptitude for business development, honed from a decade in professional selling, was realized by making sure my clients had great buying experiences. I mean, who doesn’t love a great experience! And that’s what brand power is about. Whether you want to attract your ideal client or the most talented people in your industry, great communication is at the heart of every great experience.