I was asked today for the definition of "brand." Wow. Not an easy one to answer. So I turned to Google and found this definition from the famous David Ogilvy:
[A brand definition is…] the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.
With all [...]

We recently met with the HR manager at an established, reputable sustainable energy organization. They’re aggressively trying to hire, not just in Canada, but also in the US. They’re not getting the desired traction. This is unexpected given that clean tech is a big draw card for so many people, there’s been a recession with thousands of [...]

So often corporate communication is just the bland facts with absolutely no emotional pull (OK, fear or a sense of obligation, maybe ). Seriously, workplace communication is usually pretty uninspiring. In fact when you talk about emotion in the work place the room empties. Why are we so uncomfortable with emotion at work when [...]