I was chatting to  Wendy at my gym this morning about employers of all things. She told me about a friend of hers who’d  worked at a well-branded bank for 36 years and who, along with 20 others, had been laid off. This was welcome news to the friend who was nearing retirement and who now [...]

Seems like today is the day to be talking about narrative. Someone just asked me for more detail in another blog that I participate in (The EVP Lab on LinkedIn) so I thought I’d just add my comments here .
When organizations communicate about themselves it’s invariably just the straight facts. These are important, for sure, but unless [...]

You know how it is when you open a bottle of perfume or a great sauce, the aroma escapes and you can vividly imagine the taste of it (well hopefully not if it’s perfume!), or you connect to that fragrance in some kind of meaningul way? Wouldn’t it be great if you could bottle a brand so that [...]