Over the last while, we’ve been working with a client  to define their brand. What a delightful place to be. Whenever I go there, I find I always want to stay a little while longer. That’s because as an organization they have the most attractive personality. We’ve told them this many times. But because they live [...]

Numerous surveys show that while people want to get paid fairly, money isn’t the priority. Far from it. Take this example. Kelly Walker, a 20-something smart and savvy communications professional is a recent casualty of the economic downturn and is on the hunt for a new job. Is she panicked? Is she willing to take the [...]

James Carville, campaign strategist to Bill Clinton, blunt message  “It’s the economy stupid” got to the heart of the matter and  focused the priorities of the nation. It also played a big role in Clinton’s presidential win. So lest we lose sight of what’s important to our organizations and move into a comfort level of [...]