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Powering Employer Brand - a blog devoted to topics realted to the employee experienc and employer brand.
December 21, 2008

HR Professionals need to think like marketers

There’s a lot of talk about what an employer brand can do for an organization to help recruit and retain staff, but organizations still seem to be taking a wait and see approach. Part of the problem for many is branding remains an elusive concept. What does it mean exactly? What’s the process? How do [...]

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Posted by Catherine Ducharme

December 7, 2008

Off hours video turns into powerful recruiting tool

The following video was done one night after work by a group of people belonging to a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, Busted Tees, and Defunker. While not the original intention, the video quickly started circulating and within days they had over a 100 resumes from people saying [...]

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Posted by Catherine Ducharme

December 4, 2008

Do engagement surveys reveal your employer brand?

Surveys are tricky things. The answers we get depend on the questions we ask. And the thing about engagement surveys is that they don’t allow for individual input - well not the one’s I’ve seen.
I think engagement surveys are a good thing from both the organization’s point of view, and the employee’s point of view if the organization [...]

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Posted by Sharon Habib




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