I was driving by the store Linen and Things the other day. It had a huge sign that shouted “GOING OUT OF BUSINESS SALE”. Then just below that sign there was another one that said “NOW HIRING”. Talk about mixed messages.
Mixed messages in the work place not only cause confusion, they cause cynicism. In general [...]

I came across this joke a few years ago and have always appreciated the analogy in the context of employer branding. Scarily, it resonates with many people!
A hardworking female executive dies and meets St. Peter at the pearly gates and he says, "You’ve shown an outstanding aptitude for making business decisions. Choose whether you [...]