The Outsidein team attended a BIV hosted breakfast session yesterday called How BC Companies invest in their people – Is it possible to keep employees happy and still record an impressive bottom line? Key Messages: Offer substance, be real and be realistic
Loved the format, Paul Harris of BIV did a great job of moderator and [...]

“Marketing” or “branding” are sometimes loaded words. That’s because we’ve all experienced the sleazy manipulation by less reputable companies at some stage of our lives. I just have to think about the secondhand Volkswagen beetle I once bought – my first car many years ago. Yep, it was the one the “little old lady just [...]

We asked this question at a recent breakfast session. By hot we mean is it well defined, articulated and powered through a strategic brand-driven communications plan. So is your employer brand hot or not? Here are a few questions to ask yourself.  

Are you an employer of choice?
Do you know where your potential employees hang [...]