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	<title>Powering Your Employer Brand</title>
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	<pubDate>Fri, 18 May 2012 03:10:20 +0000</pubDate>
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		<title>Reflect your brand in all you do!</title>
		<link>http://www.poweringemployerbrand.com/?p=63</link>
		<comments>http://www.poweringemployerbrand.com/?p=63#comments</comments>
		<pubDate>Fri, 18 May 2012 03:05:44 +0000</pubDate>
		<dc:creator>Catherine Ducharme</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[brand tone]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=63</guid>
		<description><![CDATA[One of the key success factors of a brand is consistency. Whether it&#8217;s your personal brand or a company brand, every touch point should convey what you are all about. I remember the wise words of a colleague of mine who said if a person reads your website and then meets you, the experience should [...]]]></description>
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		<title>Compassion in the Workplace</title>
		<link>http://www.poweringemployerbrand.com/?p=62</link>
		<comments>http://www.poweringemployerbrand.com/?p=62#comments</comments>
		<pubDate>Tue, 13 Mar 2012 22:35:14 +0000</pubDate>
		<dc:creator>Catherine Ducharme</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[employee communication]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=62</guid>
		<description><![CDATA[A post by communications guru Della Smith &#8220;The Mom Factor&#8221; talks about the CCO template for sensitive matters &#8220;Compassion, Conviction and Optimism&#8221;.&#160; I want to focus on the &#8220;compassion&#8221; part because until you get this part right, it&#8217;s impossible to move forward. 
Many years ago I joined a company as Director of Corporate Communications.&#160; At [...]]]></description>
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		<title>Has the employer brand degenerated into marketing fluff?</title>
		<link>http://www.poweringemployerbrand.com/?p=61</link>
		<comments>http://www.poweringemployerbrand.com/?p=61#comments</comments>
		<pubDate>Wed, 07 Mar 2012 20:19:36 +0000</pubDate>
		<dc:creator>Sharon Habib</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[employer brand]]></category>

		<category><![CDATA[internal brand]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=61</guid>
		<description><![CDATA[Remember when &#34;employer branding&#34; first got onto the radar and took off like a Californian brush fire? All the presentations, books, op-eds spoke about the power of the employer brand to attract and retain.
Attract&#8230;.and retain&#8230;.
Seems like the last coach got decoupled from the train and employer branding has degenerated into just &#8216;recruitment marketing.&#8217; That&#8217;s not [...]]]></description>
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		<title>A vision statement is inadequate</title>
		<link>http://www.poweringemployerbrand.com/?p=60</link>
		<comments>http://www.poweringemployerbrand.com/?p=60#comments</comments>
		<pubDate>Mon, 27 Feb 2012 22:45:10 +0000</pubDate>
		<dc:creator>Sharon Habib</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[employee engagement]]></category>

		<category><![CDATA[engagement]]></category>

		<category><![CDATA[vision]]></category>

		<category><![CDATA[vision statement]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=60</guid>
		<description><![CDATA[It&#160;amazes me how bland vision statements often are. Visions are supposed to be about &#34;the desired future&#34; yet they read like something generated by the&#160;Dilbert&#160;Mission Statement Generator (remember that? Pity&#160;it&#8217;s not around anymore). It&#8217;s also not&#160;surprising, that vision statements often aren&#8217;t engaging in the way they&#8217;re supposed to be. In my experience there are &#160;two&#160;key [...]]]></description>
		<wfw:commentRss>http://www.poweringemployerbrand.com/?feed=rss2&amp;p=60</wfw:commentRss>
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		<title>Execs taking on employer brand</title>
		<link>http://www.poweringemployerbrand.com/?p=59</link>
		<comments>http://www.poweringemployerbrand.com/?p=59#comments</comments>
		<pubDate>Tue, 25 Oct 2011 00:12:27 +0000</pubDate>
		<dc:creator>Catherine Ducharme</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=59</guid>
		<description><![CDATA[According to the 2011 Employer Branding Global Research study from Employer Brand International, there&#8217;s an increasing incidence of executives taking over responsibility for employer brand strategies.&#160;I say Halleluiah! &#160;Why the exuberant outburst? &#160;As brand strategists we&#8217;ve always struggled with the Employer Brand being the sole domain of Human Resources often disconnected from the corporate brand.&#160; [...]]]></description>
		<wfw:commentRss>http://www.poweringemployerbrand.com/?feed=rss2&amp;p=59</wfw:commentRss>
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		<title>How not to announce a major change</title>
		<link>http://www.poweringemployerbrand.com/?p=57</link>
		<comments>http://www.poweringemployerbrand.com/?p=57#comments</comments>
		<pubDate>Sat, 26 Feb 2011 00:05:00 +0000</pubDate>
		<dc:creator>Sharon Habib</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=57</guid>
		<description><![CDATA[I got this email from Terasen Gas today&#8230;this is how they tell&#160;a paying customer&#160;about a major change they&#8217;ve undergone. No rationale, no detail, no assuring me that they&#8217;re still stable (except I could deduce that because they speak about how my future bills will appear). If this is how they&#8217;ve announced this to their revenue [...]]]></description>
		<wfw:commentRss>http://www.poweringemployerbrand.com/?feed=rss2&amp;p=57</wfw:commentRss>
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		<title>Nokia&#8217;s &#8220;Burning Plaform&#8221; leaves them hanging</title>
		<link>http://www.poweringemployerbrand.com/?p=56</link>
		<comments>http://www.poweringemployerbrand.com/?p=56#comments</comments>
		<pubDate>Mon, 14 Feb 2011 05:09:20 +0000</pubDate>
		<dc:creator>Catherine Ducharme</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[employee communications]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=56</guid>
		<description><![CDATA[&#8230;. but not in a good way
Last week a leaked employee memo from Nokia CEO Stephen Elop&#8217;s (see full text here)&#160; received world wide attention for being brutally honest. Mainly because Stephen admits that Nokia has been sucking for years. He talks about plummeting market share and brand recognition, poor leadership and lack of accountability. [...]]]></description>
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		<title>5 New paradigms for a Socially Engaged Company</title>
		<link>http://www.poweringemployerbrand.com/?p=55</link>
		<comments>http://www.poweringemployerbrand.com/?p=55#comments</comments>
		<pubDate>Fri, 14 Jan 2011 18:19:32 +0000</pubDate>
		<dc:creator>Catherine Ducharme</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[employee experience]]></category>

		<category><![CDATA[internal barnd]]></category>

		<guid isPermaLink="false">http://www.poweringemployerbrand.com/?p=55</guid>
		<description><![CDATA[Ah &#8211; when you&#8217;re beating the drum about the importance of an engaged workforce, the fact that brands are driven from the inside (staff will treat customers as they are treated), the need to respect staff, set expectations and to then step back and be amazed, it&#8217;s great to come across a great article that [...]]]></description>
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