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	<title>Powering Your Employer Brand</title>
	<link>http://www.poweringemployerbrand.com</link>
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		<title>Internal Branding-inspiring employee commitment</title>
		<description><![CDATA[Catherine (Outsidein partner and co-founder)&#160; will be present this free webinar at 10:00 am (pacific) 1:00 pm (eastern). Go here for more details and to register. This is a  webinar for communicators and senior managers in the not for profit sector presented&#160; through Artez Interactive, an online fundraising solutions provider.
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]]></description>
		<link>http://www.poweringemployerbrand.com/?p=46</link>
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		<title>Stay in touch with former employees</title>
		<description><![CDATA[A while ago I attended reunion of a company I had worked for from&#160; from 1996 to 1999. A few of us decided to bring everyone together to reconnect and relive some good times. Everyone who attended had a blast. Tons of connections were made. Post event the LinkedIn invites flew.


So it got me thinking. [...]]]></description>
		<link>http://www.poweringemployerbrand.com/?p=45</link>
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		<title>Corporate and employer brand – what’s the relationship?</title>
		<description><![CDATA[ Most companies have a corporate brand, so if they introduce an employer brand does this mean the company has two brands? That’s a question that comes up a lot for us. In fact because employer brands are initiated by Human Resources, Marketing (who are the brand keepers) often view the employer brand with suspicion believing it may compete or confuse the corporate brand.  Here’s our take.]]></description>
		<link>http://www.poweringemployerbrand.com/?p=44</link>
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	<item>
		<title>The interview could cost you a good candidate</title>
		<description><![CDATA[A very talented and professional ex-colleague of mine recently experienced a rather shabby recruitment experience with one of Vancouver&#8217;s largest employers. 
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Initially things were looking good. Her first interview was with the VP and a senior HR person. She creamed that round and was then to be interviewed by the current incumbent (a Director) and [...]]]></description>
		<link>http://www.poweringemployerbrand.com/?p=43</link>
			</item>
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		<title>Undercover boss - a lesson in humility</title>
		<description><![CDATA[So a dirty little secret about me is &#8230;. on occasion&#8230;.I&#160; watch reality TV. There it&#8217;s out there! The other week I&#160;tuned into a new show called Undercover boss - where CEO&#8217;s of large organizations (ie:&#160;7-11, the billion dollar e-commerce company GSI, Churchill Downs) disguise themselves and go undercover to work front line jobs in [...]]]></description>
		<link>http://www.poweringemployerbrand.com/?p=42</link>
			</item>
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		<title>An employment success: an update on Kelly</title>
		<description><![CDATA[Earlier this year I found myself hunting for my next career opportunity&#8212;the next place I&#8217;d invest my time, heart and mind (See:&#160;Can you meet Kelly&#8217;s employment needs? ). 
&#160;
The problem was that the economy was arguably at its worst. &#160;Every day the news reported on more and more people joining my ranks: the laid off [...]]]></description>
		<link>http://www.poweringemployerbrand.com/?p=41</link>
			</item>
	<item>
		<title>How do you define &#8220;brand&#8221;?</title>
		<description><![CDATA[I was asked today for the definition of &#34;brand.&#34; Wow. Not an easy one to answer. So I turned to Google and found this definition from the famous David Ogilvy:
[A brand definition is&#8230;] the intangible sum of a product&#8217;s attributes: its name, packaging, and price, its history, its reputation, and the way it&#8217;s advertised.
With all [...]]]></description>
		<link>http://www.poweringemployerbrand.com/?p=37</link>
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	<item>
		<title>Job ads don&#8217;t always net hires</title>
		<description><![CDATA[We recently met with the HR manager at an established, reputable sustainable energy organization. They&#8217;re aggressively trying to hire, not just in Canada, but also in the US. They&#8217;re not getting&#160;the desired&#160;traction. This is unexpected given that clean tech is a big draw card for so many people, there&#8217;s been a recession with thousands of [...]]]></description>
		<link>http://www.poweringemployerbrand.com/?p=36</link>
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