One of the key success factors of a brand is consistency. Whether it’s your personal brand or a company brand, every touch point should convey what you are all about. I remember the wise words of a colleague of mine who said if a person reads your website and then meets you, the experience should [...]

A post by communications guru Della Smith “The Mom Factor” talks about the CCO template for sensitive matters “Compassion, Conviction and Optimism”.  I want to focus on the “compassion” part because until you get this part right, it’s impossible to move forward.
Many years ago I joined a company as Director of Corporate Communications.  At [...]

Remember when "employer branding" first got onto the radar and took off like a Californian brush fire? All the presentations, books, op-eds spoke about the power of the employer brand to attract and retain.
Attract….and retain….
Seems like the last coach got decoupled from the train and employer branding has degenerated into just ‘recruitment marketing.’ That’s not [...]