Earlier this year I found myself hunting for my next career opportunity—the next place I’d invest my time, heart and mind (See: Can you meet Kelly’s employment needs? ).
 
The problem was that the economy was arguably at its worst.  Every day the news reported on more and more people joining my ranks: the laid off [...]

I was asked today for the definition of "brand." Wow. Not an easy one to answer. So I turned to Google and found this definition from the famous David Ogilvy:
[A brand definition is…] the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.
With all [...]

We recently met with the HR manager at an established, reputable sustainable energy organization. They’re aggressively trying to hire, not just in Canada, but also in the US. They’re not getting the desired traction. This is unexpected given that clean tech is a big draw card for so many people, there’s been a recession with thousands of [...]

So often corporate communication is just the bland facts with absolutely no emotional pull (OK, fear or a sense of obligation, maybe ). Seriously, workplace communication is usually pretty uninspiring. In fact when you talk about emotion in the work place the room empties. Why are we so uncomfortable with emotion at work when we’re such emotional beings? [...]

I was chatting to  Wendy at my gym this morning about employers of all things. She told me about a friend of hers who’d  worked at a well-branded bank for 36 years and who, along with 20 others, had been laid off. This was welcome news to the friend who was nearing retirement and who now [...]

Seems like today is the day to be talking about narrative. Someone just asked me for more detail in another blog that I participate in (The EVP Lab on LinkedIn) so I thought I’d just add my comments here .
When organizations communicate about themselves it’s invariably just the straight facts. These are important, for sure, but unless [...]